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The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.
- Sales Rank: #3460693 in Books
- Published on: 1994-03-01
- Original language: English
- Number of items: 1
- Dimensions: 11.26" h x 1.39" w x 8.46" l, 3.12 pounds
- Binding: Paperback
- 640 pages
From the Publisher
The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.
About the Author
J. R. Brent Ritchie is at the University of Calgary, Canada.
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