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How to find and use the up-to-the-minute intelligence you need to win your fight for market share and glory!
How do I analyze a private company's true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers' long-term strategies? What new technologies or products does the competition have on its drawing boards?
The New Competitor Intelligence shows where you can get the answers to these and most other questions you have about what the competition is up to. Learn, through easy-to-use techniques, how to analyze competitor information from the many print, database, and CD-ROM sources described in this book.
"Forget the Internet. Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."- Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind
"A powerful and practical guide that will show any decision maker how to stay competitive in today's business world."- Herb Baum President and Chief Executive Officer Quaker State Motor Oil
"The New Competitor Intelligence unlocks the vaults of all the 'open' secrets of your competitors."- Domenico A. Fanelli, Managing Director AMA International Management Centre, Europe
"This book gives you practical, effective benchmarking tools all within your reach and your budget."- Philip B. Crosby Author of Quality Is Free and Completeness: Quality for the 21st Century
- Sales Rank: #1535206 in Books
- Published on: 1994-11-22
- Original language: English
- Number of items: 1
- Dimensions: 10.02" h x 1.01" w x 7.03" l, .0 pounds
- Binding: Paperback
- 512 pages
Review
"Forget the Internet. Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."- Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind "A powerful and practical guide that will show any decision maker how to stay competitive in today's business world."- Herb Baum President and Chief Executive Officer Quaker State Motor Oil "The New Competitor Intelligence unlocks the vaults of all the 'open' secrets of your competitors."- Domenico A. Fanelli, Managing Director AMA International Management Centre, Europe "This book gives you practical, effective benchmarking tools all within your reach and your budget."- Philip B. Crosby Author of Quality Is Free and Completeness: Quality for the 21st Century
From the Back Cover
How to find and use the up-to-the-minute intelligence you need to win your fight for market share and glory!
How do I analyze a private company's true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers' long-term strategies? What new technologies or products does the competition have on its drawing boards?
The New Competitor Intelligence shows where you can get the answers to these and most other questions you have about what the competition is up to. Learn, through easy-to-use techniques, how to analyze competitor information from the many print, database, and CD-ROM sources described in this book.
"Forget the Internet. Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."- Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind
"A powerful and practical guide that will show any decision maker how to stay competitive in today's business world."- Herb Baum President and Chief Executive Officer Quaker State Motor Oil
"The New Competitor Intelligence unlocks the vaults of all the 'open' secrets of your competitors."- Domenico A. Fanelli, Managing Director AMA International Management Centre, Europe
"This book gives you practical, effective benchmarking tools all within your reach and your budget."- Philip B. Crosby Author of Quality Is Free and Completeness: Quality for the 21st Century
About the Author
LEONARD M. FULD is President of Fuld & Company, a firm specializing in providing business intelligence for new product launches, benchmarking, joint ventures, competitor monitoring, and mergers and acquisitions. Mr. Fuld's clients have included more than half of the Fortune 500, as well as numerous European and Asian firms. He has been profiled in a number of leading publications, including the Harvard Business Review, The Economist, Fortune, and The New York Times and was also featured on "Today", FNN, and "Nation's Business Today".
Most helpful customer reviews
11 of 11 people found the following review helpful.
Best Primer for the Traditional Best Practices
By Robert David STEELE Vivas
This is a serious general text on competitive intelligence, and Leonard is a master. Having said that, I would note that what Leonard does best is work very hard-the practice of business intelligence still lacks a good set of information technology tools for discovering, discriminating, distilling, and delivering packaged business intelligence, and most firms do not have the tools for managing a broadly distributed network of niche experts who are hired on a day to day basis. Fuld & Company Inc., and to a lesser extent the other companies listed in the Open Source Marketplace, are the first wave in what I believe will be a major line of business to business revenue in the 21st Century.
7 of 12 people found the following review helpful.
An American book with an American Perspective! Limited
By A Customer
A book very much focused towards the US market and as such with limited appeal to the rest of the world. The book felt a little 'padded' and the depth of some subjects left quite a bit to be desired.Might I be so bold to suggest that military intelligence is about 2 lightyears ahead of the commercial sector and it shows. Little things were annoying , such as the lack of URLs when discussing the use of Databases for Corporate Intelligence. I might suggest a basic primer on Intelligence Process from any Western Army which lays out the Intelligence Cycle as a starting point in self education. A few useful contact addresses but not the definitive Commercial Intelligence primer
7 of 8 people found the following review helpful.
An excellent printed resource
By A Customer
An excellent sourcebook of information regarding competitive intelligence in the U.S. Voluminous bibliographical references underscored with anecdotal information from Fuld, a leader in the field. The ethics of the competitive intelligence community do not condone corporate espionnage, therefore, those looking for a primer on military intelligence or global covert practices should look elsewhere. This is a good, solid reference that belongs on any CI professional's desk.
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